How to Position Yourself as the Top Expert in Your Industry

Become the leading voice in your industry with this one simple strategy

Did you know a podcast can be one of the most effective marketing tools?

If you haven’t heard of podcasts by 2025, you probably live under a rock. In fact, for those who have heard of them, they have probably listened to at least one within the last year. That’s my ballpark guess.

How about your favorite podcast? You put your comfortable earbuds in, slide your finger, and tap your thumb until you’ve reached your destination. Within seconds, your ears are being fueled with information by way of the clear, rich audio tone of the speaker’s voice.

It gives you that jolt of a feel-good dopamine hit like you’re out with friends or hearing from your mentors. That warmth in the speaker’s voice sounds clear, and it’s not muffled like an AM radio talk show.

Your favorite host speaks and there’s a calm feeling of trust. There’s a feeling of relatability and understanding. There’s a feeling of a two-way relationship.

It doesn’t matter what show you listen to, the answer is always the same: “I love it because I feel like I know them.”

If the show hasn’t published a new episode, you wonder where they’ve been, like that friend you haven’t talked to in months. When they do publish, there’s a sense of relief. You’re happy to hear from them. Just like that friend.

With that podcast you love, your daily commute becomes that much less of a headache because you’ve got some company.

When that podcast mentions a product they love and how you can get a discount by using their code. You think, “Huh… maybe I will see what that’s all about since it works for them.”

So now, at your office, full of information and energy, you’re ready to take on the day. You chat with your team, drink some coffee, dive into your emails, and make some calls.

You’re putting your expertise to work, servicing clients or obtaining new ones. Exactly what you should be doing.

Then the topic of marketing comes to mind. You strategize ways to get your message out there. Maybe you make some social media clips or run some ads.

But for some reason, your message doesn’t seem to connect with your audience. That then leads to inconsistent content posting because the time to sit and come up with content isn’t worth your time when it’s not generating results. Because you’re a business owner, not a content creator.

Then the cycle repeats.

The good news is that there’s a way to streamline it.

For just 30 minutes to an hour per week, you can have content to post for days on end, all by doing something actually enjoyable and effective.

All you have to do is sit in that cozy corner in your office and talk into a microphone, spreading your infinite amount of wisdom to your audience.

On top of that, you’re immediately positioning yourself as a top expert in your industry.

Because podcasting connects you to people, the same way the podcast you listen to resonates with you.

You’re now that professional, rich and warm voice to your audience. Now they look forward to hearing what you have to say and trusting you for information.

Why is this powerful for businesses?

This is more than just streamlining your content strategy and positioning yourself as a leading voice in your industry. You’re now that friend to your audience, which in this case, is your prospects.

This has the potential to double, quadruple, or even 10X your marketing efforts and award you with more customers/clients than you know what to do with.

There is no ceiling for what a podcast can do for your business. But it has to be deliberate in its plan.

Not to mention, the opportunities to promote other products that you align with and receive extra money from advertising that comes once the show gains some traction.

There is a catch.

The catch is that the podcast has to be intentional and have a clear strategy. Sure, you can babble about your interests and what’s going on in your industry, but there’s more to it for it to work the way that it can.

It has to be educational and entertaining. It has to be authentic and personal. It has to command the attention of the audience so that they trust you as the voice in this industry. It’s learning the art of marketing without marketing.

The easiest and most effective way to do that is by being consistent, having an elegant set, and producing a high-quality product so that the audio and video are crisp.

Remove the headaches of getting started. Why not now?

Luckily, our solution is simple. You sit back, relax, and talk into the microphone. You don’t even need your own equipment… we bring that for you. The editing and polishing of the final product? That’s off your hands, too. It’s really that simple.

We aim to make the process as simple as possible so you not only get results, but also stay focused as the industry professional that you are.

That being said, we’re offering a free podcast strategy consultation to help get you started. Even if you decide not to work with us, you have a clear strategy and game plan to create a successful podcast for your business.

If you’re still on the fence about podcasting, check out these stats:

In these stats alone, it’s not hard to see how powerful a podcast can be for your business.

If you want more information on why podcasting is a powerful marketing engine for your business, check out our free guide, The Local Business Guide to Podcasting as a Marketing Engine, to learn exactly how you can get started on your own. Otherwise, pick a time that’s best for you, and we can map out your strategy.